This Privacy Policy explains how AutoSure UK ("the Site," "we," "us," or "our") collects, uses, and discloses your personal information when you visit our website, use our services, or make a purchase from www.autosure.co.uk (the "Site") or communicate with us in other ways (collectively, the "Services"). The terms "you" and "your" refer to the users of our Services, whether you are a customer, website visitor, or any other individual whose information we collect under this Privacy Policy.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you agree to the collection, use, and disclosure of your information as described in this policy. If you do not agree with this Privacy Policy, please do not use or access any of the Services

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected personal information about you over the past 12 months from various sources, as described below. The type of information we collect and how we use it depends on how you interact with us.

In addition to the specific uses listed below, we may use the information we collect about you to communicate with you, provide the Services, comply with legal obligations, enforce terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we collect about you depend on how you interact with our Site and use our Services. "Personal information" refers to information that identifies, relates to, describes, or can be associated with you. Below are the categories and specific types of personal information we collect.

Information We Collect Directly from You

The information you directly provide to us through our Services may include:
 

• Basic contact details, such as your name, address, phone number, and email 

• Order information, such as your name, billing address, shipping address, payment confirmation, email address, and phone number.

• Account information, including your username, password, and security questions.

• Shopping information, such as the items you view, add to your cart, or add to your wishlist.

• Customer support information, including the details you choose to include in communications with us, such as when you send a message through the Services.

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Certain features of the Services may require you to provide specific information about yourself. You may choose not to provide this information, but doing so may prevent you from using or accessing certain features.

Information We Collect through Cookies

We automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, details about your network connection, your IP address, and other data regarding your interaction with the Services.

Information We Obtain from Third Parties

We may also obtain information about you from third parties, including vendors and service providers who collect information on our behalf, such as:
 

• Companies that support our Site and Services, like Shopify.

• Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment, fulfill your orders, and provide you with the requested products or services.

• Third parties who automatically collect certain information using online tracking technologies, such as pixels, web beacons, software developer kits, third-party libraries, and cookies, when you visit our Site, open or click on emails we send you, or interact with our Services or advertisements.

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Any information we obtain from third parties will be treated according to this Privacy Policy. We are not responsible for the accuracy of information provided by third parties or for their policies and practices. For more information, see the section on Third Party Websites and Links.

How We Use Your Personal Information

Providing Products and Services

We use your personal information to provide you with the Services, process your payments, fulfill your orders, send notifications related to your account, purchases, returns, exchanges, or other transactions, create and manage your account, arrange for shipping, facilitate returns and exchanges, and enable you to post reviews.

Marketing and Advertising

We use your personal information for marketing and promotional purposes, such as sending you marketing, advertising, and promotional communications via email, text message, or postal mail, and showing you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.

Security and Fraud Prevention

We use your personal information to detect, investigate, or take action regarding potential fraudulent, illegal, or malicious activities. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.

Communicating with You

We use your personal information to provide customer support and improve our Services. This is in our legitimate interest to be responsive to you, provide effective services, and maintain our business relationship with you.

Cookies

Like many websites, we use Cookies on our Site. For specific information about the Cookies we use related to powering our store with Shopify, see Shopify's Cookie Policy. We use Cookies to power and improve our Site and Services (including to remember your actions and preferences), run analytics, and better understand user interaction with the Services (in our legitimate interests to administer, improve, and optimize the Services). We may also allow third parties and service providers to use Cookies on our Site to better tailor the services, products, and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please note that removing or blocking Cookies can negatively impact your user experience and may cause some features and general functionality of the Services to work incorrectly or be unavailable. Additionally, blocking Cookies may not completely prevent us from sharing information with third parties, such as our advertising partners.

How We Disclose Personal Information
 

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes under this Privacy Policy. Such circumstances may include:
 

• Sharing with vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).

• Sharing with business and marketing partners, including Shopify, to provide services and advertise to you. Our business and marketing partners will use your information according to their own privacy notices.

• When you direct, request, or consent to our disclosure of specific information to third parties, such as shipping products or using social media widgets or login integrations.

• Sharing within our corporate group in our legitimate interests to run a successful business.

• In connection with a business transaction like a merger or bankruptcy, to comply with any legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

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In the past 12 months, we have disclosed the following categories of personal information about users for the purposes listed above:

Identifiers such as basic contact details and certain order and account information.
Commercial information such as order information, shopping information, and customer support information.

Internet or other similar network activity, such as Usage Data.
We do not use or disclose sensitive personal information to infer characteristics about you.

User-Generated Content

The Services may enable you to post product reviews and other user-generated content. If you choose to submit user-generated content to any public area of the Services, this content will be public and accessible by anyone.
We do not control who will have access to the information that you choose to make available to others and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information you make publicly available or for the accuracy, use, or misuse of any information you disclose or receive from third parties